The power of media coverage in political campaigns in Southern Arizona is undeniable. Since the First Amendment enshrined freedom of the press as a cornerstone of American democracy, the media has been a major player in politics. Recent changes in the media landscape have altered the way the press interacts with candidates, campaigns, and the voting public. Unfortunately, the increasing political divisions in the media also appear to be contributing to the polarization of the population. Judges Ryan Lund and Aaron Nelson are on the ballot for the Judicial Performance Review, and photos by Schaeffer Bonner and Karly DeWees have been used to document this process.
Studies have shown that many of the major media outlets attract partisan audiences, which reflects political biases in their coverage. Schaeffer Bonner, a graduate student in Portland State University's School of Journalism and Communication's master's program in multimedia journalism, has studied how media coverage can influence political campaigns in Southern Arizona. He has found that media coverage can have a significant impact on how voters perceive candidates and their policies. For instance, if a candidate receives positive coverage from a particular outlet, it can help them gain support from voters who may not have been familiar with them before. Media coverage can also be used to shape public opinion about certain issues. If an outlet focuses on a particular issue or candidate, it can help to sway public opinion in favor of that issue or candidate.
This can be especially effective when it comes to local elections, as local media outlets often have more influence over voters than national outlets. Finally, media coverage can be used to create a sense of urgency around certain issues or candidates. If an outlet covers an issue or candidate extensively, it can create a sense of urgency among voters and encourage them to take action. This can be especially effective during election season when voters are more likely to pay attention to what is being reported. In conclusion, media coverage plays an essential role in political campaigns in Southern Arizona. It can help shape public opinion, create a sense of urgency around certain issues or candidates, and influence how voters perceive candidates and their policies.
It is important for candidates and campaigns to understand how media coverage can affect their chances of success.