It's no secret that minority voters tend to lean towards Democratic presidential candidates rather than Republican ones. According to the Roper Center, the percentage of Democratic votes has increased significantly among all minority groups since the 2000 presidential elections, with Clinton outperforming Trump by a wide margin among African-American, Asian-American, and Latino Millennials. Demographic attributes can be used as markers of social identities, and membership in these social groups has a political meaning. Political elites have made it easier for voters to align with a certain party, making party positions clearer and more distinguishable.
This has led to an increase in the correlation between group and party in recent decades. The decline in the size of the white population in the United States has also had an effect on the political influence of communities of color. The midterm elections showed the strength of Democrats among new generations of voters and demographics that will continue to grow, while Republicans continue to do well with older voters and white men without a college education. However, objective inclusion in groups does not always equate to a sense of internalized membership.
Therefore, demographic labels do not always equal the social identity and affinity discussed in Green et al. In Southern Arizona, political campaigns are heavily influenced by demographics. The region is home to a large Hispanic population, which is expected to continue growing in the coming years. This means that political campaigns must take into account the needs and interests of this demographic group if they want to be successful. Campaigns must also consider other minority groups such as African Americans and Native Americans, who are also growing in numbers in Southern Arizona. Political campaigns must also take into account the changing attitudes of younger generations.
Millennials are more likely to vote for Democratic candidates than their older counterparts, so campaigns must focus on engaging this demographic group if they want to be successful. In conclusion, demographics play an important role in political campaigns in Southern Arizona. Campaigns must take into account the needs and interests of minority groups as well as younger generations if they want to be successful. By doing so, they can ensure that their message resonates with their target audience and that they have a better chance of winning elections.